Während es bei uns immer noch gemütliche Zeitgenossen gibt, die mit geschlossenen Augen darauf bestehen, keinen Unterschied zwischen dem Werte- sowie Verhaltensmuster der Generation Z und dem der Generation Y zu sehen, gibt es immer mehr Studien aus den U.S.A. zu diesem Thema.

So schreibt zum Beispiele inc.com :

Gen Z-ers spend more money on food and drinks than anything else, and their favorite eatery is Starbucks, according to Piper Jaffray’s most recent semiannual survey of teens. Nike is their top clothing brand, followed by Forever 21, Action Sports Brands, American Eagle, and Polo Ralph Lauren.

They lack brand loyalty. „The products themselves are more important to Generation Z than the brands that produce them, and these consumers will change brands easily in search of higher quality,“ according to Arkansas-based marketing agency Martin-Wilbourne Partners.

Und auf der Huffingtonpost findet man unter anderem diese Quotes:

While Generation Y subscribed to everything social, Generation Z doesn’t want to be tracked, preferring Snapchat, Secret, or Whisper to communicate.

 

While Generation Y loved sports and adventure, Generation Z sees sports as a health tool, not for play. Their games are inside.

 

While Generation Y grew up with slightly longer attention spans, Generation Z has an attention span of 8 seconds. Approximately 11 percent have ADHD.

 

While Generation Y worried about their growing social status and their „likes“ on social media, Generation Z worries about the economy and world ecology.

Der letzte Satz sollte uns optimistisch stimmen. Frohe Weihnachten!